Social media has rapidly become one of the most important tools for developing effective brand relationships. Yet its 24/7 nature, and two way dialogue is something many brands are struggling to keep on top of.

To keep up with this demanding channel, we’re seeing organisations place substantial drain on valuable internal marketing resources – keeping staff time occupied with posting, moderating and analysing social activity, and preventing them from the other core parts of their role. The only other place to turn is expensive agencies, who charge more than $200 / hour to perform tasks that aren’t fundamentally complicated, and also holding them back from their creative and strategic value that they are there to add in the first place.

This model isn’t sustainable, with social media expenditure expected to reach 20% of marketing budget in the next 5 years.

Frustrated with this no win environment – we created the solution.

Outsource Social provides brands with a flexible and affordable approach to managing their social media, from posting content, promoting content and moderating channels.